We help design brands build meaningful presence in the Gulf

The Exceptional was conceived as the definitive partner for top-tier design brands seeking to navigate and master the dynamic landscape of the new Middle East.

As the Gulf redefines luxury, culture, and innovation at an unprecedented pace, brands need more than instinct to succeed. They require strategic intelligence, cultural fluency, and access to the right people.

That’s where The Exceptional comes in.

Trees
Trees
Trees
Beach
Beach
Beach

Our trifecta approach

1. The Network

BESPOKE INTRODUCTIONS Access beyond reach In the Gulf’s design world, influence moves through unlisted numbers and unspoken alliances – circles we’ve spent a decade weaving into. What sets us apart isn’t just who we know, but how deeply we are embedded with them. We are unique in the unmatched breadth and depth of our connections –spanning every tier of influence across the region’s design, hospitality, and cultural spheres. This is the Gulf’s most complete and rounded design ecosystem.

2. The Advisory

STORYTELLING THAT LANDS Pressure-test your narrative for cultural fit, then adapt your portfolio, pitches, and case studies to resonate locally, without diluting your brand’s essence. COMPETITIVE EDGE, CUSTOMISED FOR DESIGN Audit your positioning against both competitors and regional expectations, then pinpoint (and own) the opportunities in your category. BRAND BUILDING STRATEGIES Increase your visibility (be it collabs, pop-ups or local partnerships) with confidence, backed by curated introductions, negotiation support, and operational guardrails.

3. The Space

A HOME FOR YOU AND YOUR BRAND Nestled within Dubai’s historic Umm Suqeim neighbourhood, The Exceptional Space offers a uniquely convenient and captivating event venue. Step into a world of European charm and elegance where lush gardens give way to a flower-adorned pergola, leading through to a spacious and light-filled Great Room, where sage flooring and terracotta pink walls create a warm, inviting atmosphere. The Exceptional Space beautifully mirrors the evolving styles of the new Middle East, making it the perfect backdrop for timeless events, where guests will always feel at home.

1. The Network

BESPOKE INTRODUCTIONS Access beyond reach In the Gulf’s design world, influence moves through unlisted numbers and unspoken alliances – circles we’ve spent a decade weaving into. What sets us apart isn’t just who we know, but how deeply we are embedded with them. We are unique in the unmatched breadth and depth of our connections –spanning every tier of influence across the region’s design, hospitality, and cultural spheres. This is the Gulf’s most complete and rounded design ecosystem.

2. The Advisory

STORYTELLING THAT LANDS Pressure-test your narrative for cultural fit, then adapt your portfolio, pitches, and case studies to resonate locally, without diluting your brand’s essence. COMPETITIVE EDGE, CUSTOMISED FOR DESIGN Audit your positioning against both competitors and regional expectations, then pinpoint (and own) the opportunities in your category. BRAND BUILDING STRATEGIES Increase your visibility (be it collabs, pop-ups or local partnerships) with confidence, backed by curated introductions, negotiation support, and operational guardrails.

3. The Space

A HOME FOR YOU AND YOUR BRAND Nestled within Dubai’s historic Umm Suqeim neighbourhood, The Exceptional Space offers a uniquely convenient and captivating event venue. Step into a world of European charm and elegance where lush gardens give way to a flower-adorned pergola, leading through to a spacious and light-filled Great Room, where sage flooring and terracotta pink walls create a warm, inviting atmosphere. The Exceptional Space beautifully mirrors the evolving styles of the new Middle East, making it the perfect backdrop for timeless events, where guests will always feel at home.

1. The Network

BESPOKE INTRODUCTIONS Access beyond reach In the Gulf’s design world, influence moves through unlisted numbers and unspoken alliances – circles we’ve spent a decade weaving into. What sets us apart isn’t just who we know, but how deeply we are embedded with them. We are unique in the unmatched breadth and depth of our connections –spanning every tier of influence across the region’s design, hospitality, and cultural spheres. This is the Gulf’s most complete and rounded design ecosystem.

2. The Advisory

STORYTELLING THAT LANDS Pressure-test your narrative for cultural fit, then adapt your portfolio, pitches, and case studies to resonate locally, without diluting your brand’s essence. COMPETITIVE EDGE, CUSTOMISED FOR DESIGN Audit your positioning against both competitors and regional expectations, then pinpoint (and own) the opportunities in your category. BRAND BUILDING STRATEGIES Increase your visibility (be it collabs, pop-ups or local partnerships) with confidence, backed by curated introductions, negotiation support, and operational guardrails.

3. The Space

A HOME FOR YOU AND YOUR BRAND Nestled within Dubai’s historic Umm Suqeim neighbourhood, The Exceptional Space offers a uniquely convenient and captivating event venue. Step into a world of European charm and elegance where lush gardens give way to a flower-adorned pergola, leading through to a spacious and light-filled Great Room, where sage flooring and terracotta pink walls create a warm, inviting atmosphere. The Exceptional Space beautifully mirrors the evolving styles of the new Middle East, making it the perfect backdrop for timeless events, where guests will always feel at home.

1. The Network

BESPOKE INTRODUCTIONS Access beyond reach In the Gulf’s design world, influence moves through unlisted numbers and unspoken alliances – circles we’ve spent a decade weaving into. What sets us apart isn’t just who we know, but how deeply we are embedded with them. We are unique in the unmatched breadth and depth of our connections –spanning every tier of influence across the region’s design, hospitality, and cultural spheres. This is the Gulf’s most complete and rounded design ecosystem.

2. The Advisory

STORYTELLING THAT LANDS Pressure-test your narrative for cultural fit, then adapt your portfolio, pitches, and case studies to resonate locally, without diluting your brand’s essence. COMPETITIVE EDGE, CUSTOMISED FOR DESIGN Audit your positioning against both competitors and regional expectations, then pinpoint (and own) the opportunities in your category. BRAND BUILDING STRATEGIES Increase your visibility (be it collabs, pop-ups or local partnerships) with confidence, backed by curated introductions, negotiation support, and operational guardrails.

3. The Space

A HOME FOR YOU AND YOUR BRAND Nestled within Dubai’s historic Umm Suqeim neighbourhood, The Exceptional Space offers a uniquely convenient and captivating event venue. Step into a world of European charm and elegance where lush gardens give way to a flower-adorned pergola, leading through to a spacious and light-filled Great Room, where sage flooring and terracotta pink walls create a warm, inviting atmosphere. The Exceptional Space beautifully mirrors the evolving styles of the new Middle East, making it the perfect backdrop for timeless events, where guests will always feel at home.

Hosted Occasions

We know exactly who should be in the room, and make sure they want to be there with you. The Exceptional creates relaxed, meaningful gatherings, from intimate cocktails and curated dinners to lively drinks, connecting clients with the right leaders to drive business forward. These are occasions that create bonds and connections.

Showcasing Products

We know the best way to understand a brand is to experience it. That’s why we place products in the right environment and in front of the right people. We extend exclusive access, whether through a takeover of The Exceptional Space’s Walled Garden or curated unboxing moments, creating engaging ways for clients and partners to explore our clients’ elevated offerings.

We know the best way to understand a brand is to experience it. That’s why we place products in the right environment and in front of the right people. We extend exclusive access, whether through a takeover of The Exceptional Space’s Walled Garden or curated unboxing moments, creating engaging touchpoints for clients and partners.

Trusted by those who shape taste

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Logo
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and more…

and more…

Case Studies

Artemest

Specialising in Italian craftsmanship, visionary online retailer Artemest hosted a celebratory evening at The Exceptional Space during Dubai Design Week. With a guest list curated by the The Exceptional team, the Gulf design community mingled happily amongst the displayed pieces, fusing together inspiring design and genuine connection. The evening proved to be a joyful highlight of the design calendar.

  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote
  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote

Paolo Moschino

When Paolo Moschino and Philip Vergeylen decided to host their first intimate dinner in the Middle East, they knew it had to be more than an event. It had to be an experience. They didn’t want a crowded launch or a transactional gathering; they wanted an unforgettable night where every guest felt part of something special.

That’s why they turned to The Exceptional. Known for curating moments, not just meetings, The Exceptional handpicked a circle of design visionaries, collectors, and cultural influencers. For Moschino and Vergeylen, the night proved that in the Middle East, the right introduction can happen in just one evening if the room is right. And with The Exceptional, it always is.

  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote
  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote

Private event

A Dubai power couple chose The Exceptional Space as a celebratory venue, transforming it into an uber chic disco sensation for one night only. A full takeover of the entire garden and house, it featured multiple bars and a dancefloor under the stars. A celebrated DJ, flown in specially from Paris, provided the soundtrack for a crowd adorned entirely in white and gold and the glittering guest list danced until late into the night. This was the party of the season, a truly legendary affair made possible by The Exceptional.

The Exceptional Space was transformed it into a chic disco sensation for one night only. A full takeover of the entire garden and house, it featured multiple bars and a dancefloor under the stars. A celebrated DJ, flown in specially from Paris, provided the soundtrack for a crowd adorned entirely in white and gold and the glittering guest list danced until late into the night. This was the party of the season, a truly legendary affair made possible by The Exceptional.

  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote
  • One Great Jones Alley
  • Scorpia
  • The Meadow House
  • Dovecote

“The most beautiful home in Dubai”

Kelly Hoppen, CBE
British Interior Designer