CURATED CONNECTIONS & INSIGHTS
The Exceptional helps design brands navigate the evolving landscape of the new Middle East.
EXCEPTIONALLY DIFFERENT
OUR DIFFERENCE
In the Gulf, boutique design brands have traditionally had to rely on established PR and marketing agencies to guide them — agencies frequently more aligned to the needs of their fashion & beauty clients.
Lacking a deep knowledge of the design market, brands are often given disappointing strategies that don’t reflect their ethos.
Our clients appreciate our focus and insightful advice. The Exceptional helps its clients develop success on their own terms, and as quickly as possible.
We work differently.
CURATED & CONNECTED
Our difference is clear:
We celebrate design, pairing an appreciation of a brand’s products and services with our deep knowledge of MENA & European markets and the opportunities that lie in that interconnectivity.
We have:
Access to the right pool of people across the new Middle East — opinion formers and decision makers, as well as deep contacts with the trade and personal connections to taste-setting publications.
THE ADVISORY
Given the fast-moving complexity of the modern Middle East, we believe every client deserves personal service. At The Exceptional we only do bespoke projects and plans.
We ensure our clients are regionally relevant while retaining their authenticity by focusing on curated advice that resonates with local sensibilities and gives a point of difference to a client’s competitors.
We think of The Exceptional as being a space where clients can tap into a layered offering including consultation, insight reports & hosted salons.